The Story Behind “Xe Ôm” 🚲 – More Than Just a Ride

If you grew up in Vietnam, you know the word “xe ôm” is more than just a motorbike taxi. It’s part of daily life. It’s that uncle on the corner who knows every shortcut. It’s the ride to school when you were late, the quick lift to the hospital, or the trip home after a steaming bowl of noodles with friends.

For many of us, xe ôm was the first way we learned how busy and alive the streets of Vietnam really are. Cheap, fast, and flexible — yes. But more than that, xe ôm carried conversations, laughter, and sometimes even secrets.

A Culture on Two Wheels

Long before Grab or Uber, xe ôm drivers ruled the streets. They didn’t just know the city — they were part of it. A short ride could turn into a life story. You’d hop on, and within ten minutes, you might know about their kids, their favorite food stall, or the latest neighborhood news.

That’s why xe ôm feels so personal. It’s not just transport. It’s connection.

Why We Chose “Xeom” as Our Name

When we opened XEOM Viet Street Food in Collingwood, we wanted a name that carried meaning. Something that wasn’t just about food, but about Vietnamese life.

“Xe ôm” was perfect. Because just like those rides, our restaurant isn’t only about what’s on the plate. It’s about the warmth of being welcomed, the joy of sharing stories, and the connection you feel when you sit down to eat together.

From the Streets to Your Table

Our food tells the same story. Simple, everyday dishes like phở, bánh mì, and vermicelli bowls — the kind of meals you find on street corners in Saigon or Hanoi. We serve them not as “fine dining,” but as they were meant to be: approachable, honest, and full of flavor.

So when you see our name, remember: XEOM isn’t just a restaurant. It’s a memory of the streets of Vietnam. It’s a ride that carries not just people, but stories. And we’re bringing those stories to Melbourne, one bowl at a time.